1、欢迎话术是要让观众体验到“被看见感”。
举例:
HiJennie,welcome,howareyou?
HiVivian,whereareyoufrom?
HiEric,Welcomemynewfriends!Don'tforgetfollowmesothatyoucanfindmeagain!
WelcomeTony!AnythingyoulikejusttellmeandIshowyoucloseup.
2、互动话术则在于产生更多有效互动数据,打造氛围感。
举例:
发问式互动:Whereyouguysfrom?Ireallywannaknowit.Itsamazingtoknowyouguysfromallovertheworldandgettogetherinmyliveroom.Sotellmeplease.
寻求点赞互动:Iwant100klikes,couldyouguyshelpmetogetit?Please.
Morelikessothatmoreviewers,helpmeplease.
寻求关注话术:Followmeguys,nofollow,cannotfindmeagain!(错失焦虑)
3、销售话术要求话术专业易懂,突出产品差异性,引导下单转化。
举例:
突出高品质话术:Thisoneisnotthecheapstaff,XXX(主播名)onlyofferyouguysthegoodqualityproduct.
高附加价值:Onlytoady,morefreebieonlyforyouguys!
4、感谢话术在于增强观众与直播间的粘性,使其产生长期价值。
举例:
Thankyouguys,youguysaresosupportive!Loveyouall!
Justbecauseofyoursupporting,XXXcanofferthebestpriceforyouguysalways!
YouaresoniceandlovelytoXXX,Iwannastaywithyouguysallthetime.
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